KELLI WRITES COPY
THE DETAILS
OVERVIEW
I created three types of sales funnels for a copywriting coach. This entire page is dedicated to the emails and landing pages created specifically to directly and indirectly support the sales of his copywriting course.
CONTENTS
PURPOSE
GOAL
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Welcome + Sales Funnel: people who click to join free webinar class
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Landing Page (Upsell) : people who click on Instagram link in bio to purchase a lesson from the course
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Sales Landing Page (General public) : anyone who finds his website
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The welcome funnel is triggered when someone joins the copywriter's free webinar class through an Instagram bio link. The sales portion of this funnel is focused on selling the copywriter's course to the people that specifically joined the webinar class.
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The upsell landing page tries to convert people who are trying to purchase a single lesson from his course for $10 and tries to upsell them to buy the full course.
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The standard sales landing page is the main one for anyone who clicks on his website.
Overall goal is to educate, build trust, consistency with copywriter's audience and ultimately sell the course.
FUNNEL #1
USER SIGNS UP FOR FREE COPYWRITING WEBINAR LINK IN BIO - INSTAGRAM
This is the email they receive immediately after they sign up (after they get the automated confirmation signup email.)
SUBJECT LINE: Accelerate your copywriting skills with this
PREVIEW TEXT - your fool proof way to copywriting success
Hey X,
I know you got the automated webinar confirmation with the link for Thursday, btw, can’t wait to have you there. It’s going to be worth your time, I promise.
I also wanted to introduce myself, I’m Carson. I’ve been a full-time freelance copywriter for 3 years now. Built my business from nothing…I was literally a burger flipper at McDonalds prior to this (I can prove with pics).
The reason for this whole thing I’m doing is because I genuinely want to help regular (awesome) people make more money than they ever thought they were capable of…because I was once that person. I thought I had to become a lawyer or a doctor to get to this financial status…wrong. Anyway, not trying to make this super long for you, just really passionate about it.
This is what you can expect from Thursday’s class:
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I will go over in depth everything I did to get my first $2,000 per month client.
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How to retain clients so you aren’t always having to figure out what’s next.
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The best niches to go after and why…and the ones I personally go after to this day.
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Resources I used to gain knowledge in copywriting.
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How to build and structure your copywriting portfolio.
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How to do outreach properly and my own personal formulas that actually get responses.
How does this sound? Once again, you will not want to miss this. Let me do the work for you, all you have to do is show up, take notes and implement these best practices.
See you there.
Much love,
Carson
SECOND EMAIL IN WELCOME SEQUENCE
Hey X,
Hope your Wednesday is going well. Tomorrow is the day! I hope you’re ready. Here’s why I’m so syced about copywriting, it’s an actual business.
I know there have probably been other coaches or entrepreneurial type people who you’ve subscribed to in the past that promise their “thing” is going to make you an additional 6k a month or something silly like that…personally I’ve tried it all and nothing felt “right” like copywriting has or worked for that matter.
Because copywriting isn’t a pyramid scheme. It’s not affiliate marketing where the only way you make money is to sell the program you bought from the person who sold it to you…kinda pyramid schemey if you ask me…
Copywriting is a business, and all businesses need some form of copywriting. And companies are willing to pay a lot to have their copywriting done right.
And the best part is there are so many different areas of copywriting you can focus on. Like me for example, I started out simply doing email copy…pumping out 5 emails a week, literally took me less than 6 hours to do all 5 and I got paid 2k. Easy. But mind blowing.
I don’t mean to make this sound overly easy. It is easy, but it’s still work and you still have to have the proper foundation to do it right and get clients results. And this is how I help you. I will make sure you become a highly qualified badass copywriting.
See you tomorrow.
Carson
PART ll - SALES FUNNEL
SUBJECT LINE: Thanks for coming to my copywriting success webinar
PREVIEW TEXT: I wanna help you out even more...
Morning,
I'm gonna keep this short and sweet since I let the cat out of the bag in yesterday's class. If you attended, thanks so much, if you didn’t, boy you missed out, but that’s okay, I’m not judging you. Maybe you simply were busy. Here’s the link again to watch the playback….
In any case I wanted to put this in writing since I talked about it yesterday at the very end of the class…
My full course, which took me a long freaking time to make because I wanted it to be perfect for you, is on sale for $300 from the $750 I normally charge. I actually can’t believe I’m doing that.
I’ve never ever done this, but I really want to help you… my full copywriting course containing 60 module lessons, (hours of knowledge) and all the templates you’ll ever need, CopyMBA is yours for a discounted rate of $300 ($750) value. But ONLY until Friday 3.15 at 5 pm central time.
This isn’t click-bait. My course is actually $750…if you don’t believe me don’t purchase it until after 5 pm on Friday..lol
Check out the screenshots below of my students who made 5 figures real quick after completing my course.
Talk soon,
Carson
SECOND SALES EMAIL FOCUSED ON HIS COURSE
Hey Hey,
How is today going for you? I’m writing this email to you from my balcony which is 34 stories high, looking out at the ocean and buildings simultaneously. I love Miami.
This is where I do most of my copywriting work. Chilling on my balcony setup, in the warm breeze unless I’m traveling somewhere fun, then I'm doing work from there.
The main reason for my note to you today is to tell you how easy I made this for you. Think about it - you could either research everything about copywriting yourself in-between your already busy day and full-time job (I’m assuming) OR you could learn from the hours of lessons I’ve created for you to learn everything you would ever need to know about copywriting. Time is money isn't it?
I think a $300 investment is totally worth your time and saves so much energy, not to mention the burnout and confusion of trying to gather and learn information. There’s just too much information on the internet, you know what I mean? And some of it isn’t even good.
Most of my students who complete copy mba will make anywhere between $500 to $1500 there first month. (I say most, because some people end up not being really into it, that’s life though.) Some of them even make more, but this range is the range I can actually promise to you.
Here’s a Youtube video I did with one of my students who made just shy of 10k in her SECOND MONTH doing this. The possibilities are truly endless. That I can promise you.
PS. Tomorrow is the last day my course is $300. After that it’s $750.
Your future self will thank you.
Much love,
Carson
3RD AND LAST SALES EMAIL PUSH
Hey X,
Just wanted to remind you today is the last day to get my full course for $300.
I can almost promise you will make that back (and more) in your first month after completing this course.
That’s just the way this works. My students tend to make money their first month and then make more and more money from there.
I literally give you opportunities from my inbound clients…and i get a lot on a daily basis. This is how this works.
At the end of the day, I told you I wanna help you.
PS,
Here’s several screenshots from my students who sent me their monthly earnings. Insane. Love this for them.
See you soon,
Carson
LANDING PAGE - COURSE UPSELL
CLICKS ON LINK TO BUY ONE LESSON IN THE COURSE FOR $10 AND WE DO AN UPSELL FOR FULL COURSE.
Not related to the welcome/sales funnel emails. This is the actual sales web page for the people who specifically want to purchase the $10 lesson.
Message
Before you hit the submit payment button I wanted to talk with you…you will absolutely find value in this lesson which comes directly from my course. But my entire course is going to do so much more for you.
This course will save you so much time and energy of having to figure out copywriting on your own. I’ve done all of the work for you; you just need to show up and be serious.
My course has everything you need to become a successful freelance copywriter. All of my students have made at LEAST $500 the first month after completing my course.
I teach you in depth every single thing you could possibly need to know. Think of all the hours of research, watching videos and note taking that’s going to save you.
We all know what happens when something becomes overwhelming…we usually just give up or think that we will come back to it another day. Wrong.
I’ve done all the work for you. Let me help you win today.
If for some reason you don’t make at least $500 to 1000 in your first month after completing my course, I’m giving you a 100 percent money back. That’s my promise, because I know my system works.
IF THEY CLICK NO, THEY ARE BROUGHT TO THIS MESSAGE BELOW
X,
Are you sure? This course will absolutely change your life, if you do the work. I literally help you get clients. I want my students to succeed. And they do. Check out these screen shots of real students who completed my course and went on to make $2000 plus their first month…it's not as hard as you think. It's more about using the correct strategies and formulas, which I teach you in depth.
So you can continue on and purchase the $10 version (which is still really valuable in itself) or you can upgrade now and possibly change your entire life for the better within the next month.
I hope you choose the second option.
PS - if you upgrade the $10 charge falls off…just fyi.
IF THEY STILL CLICK NO, THEY ARE BROUGHT TO THE LAST MESSAGE BELOW
X,
I understand your hesitancy with everyone trying to sell you something online…this is different.
I’m not an affiliate marketer selling you a program that’s designed to get others to buy that same program or a coach trying to sell you a protein shake.
I’m a former McDonald's burger flipper who wanted more out of life and found the beauty and success of writing for businesses. Plain and simple.
And in case I’ve made it seem too easy, make no mistake, this is work. And you do have to understand copywriting in depth and be able to write copy that converts but it’s not as hard as you may think. It really isn’t.
Please listen to this - what I am giving you is the opportunity to have access to a plethora of my inbound clients asking for me to do copy for them.
I’m giving you these clients for free and that’s why I’m charging $750 for this course, because you will not make under $500 with the type of clients I get.
I literally hand them to you (after you’ve put in the course work of course). Like this is saving so much of your time having to outreach and do follow up after follow up. And it’s guaranteed money in your bank.
Last chance, X. Are you in? Today could be the day you literally change your entire life for the better.
Much love,
Carson
GENERAL SALES WEB PAGE FOR "COPY MBA"
THE NO BS COURSE YOU NEED TO BECOME A SUCCESSFUL FREELANCE COPYWRITER
HEY X,
I'm Carson. Thanks for checking me out.
Here’s how I can help you. Maybe you know what copywriting is or maybe you’ve heard of it but don’t know the details. Either way it’s intriguing you.
I’m here to take the guesswork out so you can focus on becoming a successful copywriter in your niche.
I grew my business from nothing to making a high 6 figures a month. I've now been doing this full time for 3 years and make more money than I could have ever imagined AND I actually like what I do.
I’ve learned ALOT along the way. I’ve worked with a ton of top brands and agencies, and I’ve put all of that knowledge into the form of an extensive course for you.
Here’s a snippet of some of the things you'll learn:
How to build your portfolio
How to get your first clients
How to properly and successfully do outreach
Types of brands/companies to reach out to
Direct email to me with any questions
All the copywriting templates you will ever need
How to utilize tools for creating projects
I know at this point you're wondering what it's going to cost you. You will have to spend money on this, alright? That's the way the world works. For the one time purchase of $750 I can almost guarantee you will make most if not all of this back within your first month.
Upon completion of the entire course and finalization and review of your portfolio by myself or a team member you get this:
Access to inbound client requests.
*I’m gonna say this again, you get access to my inbound copywriting inquiries. This is why I say to you that at the very very least, within your first month, you will make $500. But most make a lot more.
That $750 rate you paid basically goes right back to you in the matter of a month.
PS - if you aren’t satisfied with the course work over the next 7 business days you get 100 percent of your money back…my guarantee to you.
Much love
Carson