Welcome Email: triggered when new visitor inputs email for 15% off code (new customer only)

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Purpose: to give new customers incentive to make their first purchase and let them get to know our site by suggesting stuff like new products, best sellers or seasonal shops. 

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Goal: Sales and gaining customer loyalty. 

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What I Did: This email needed to nudge people to make a purchase with their discount code - I did this by offering the new collection and showing them what some of the best sellers are by category.