KELLI WRITES COPY
THE DETAILS
Sales Email: Hair Care Influencer Brand
Purpose: To engage with Divi community and thank them for being a part of the journey.
Goal: To give customers a nice little thank you gift and incentive to make a purchase of newly launched products.
What I Did: Speaking as the founder, I wanted to invoke a sense of community and genuineness while throwing in an incentive to make a purchase without being salesy.
SUBJECT LINE:
Divi Talks - a message (and gift) from Dani
PREVIEW TEXT:
Our gift to you!!
Hi Kelli,
First of all, I want to thank you personally for being a customer to my baby brand.
When I started Divi 2 years ago, I didn’t really know where it would go. I just knew I wanted something to actually help my hair growth and help my community as well.
What a fun, crazy ride it’s been!
The amount of positive feedback from our recent launch of our volumizing shampoo and conditioner has blown me away!
Like pop off ladies (and fellas). And you did.
To thank you for being a Divi user, I wanted to give you a 20% off code to any Divi products including our new shampoo and conditioner!
Code: DIVITHANKSYOU20
PS...this offer code is only valid until 3.15!!! Hurry!!
[insert website]
Love, Dani and Divi Team