Instagram Story Ad​

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Purpose: Spark interest in the product by highlighting the key benefits that RealMeals provides. 

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Goal: To cover one if not all points that someone may want out of a meal delivery service. Basically with the goal of "hey, that's what I've been looking for."

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What I Did: Highlighted specific selling points of what someone looks for in a meal delivery service. Made it quick and easy to read since there is only a few seconds to grab attention. 

Ended with an action button "learn more" as opposed to something more demanding like "buy now".